Marketing Consulting
Audit
We’ll start by taking a comprehensive look at your existing marketing efforts, including your website, social media, email marketing, digital presence, advertising, and other current initiatives. We’ll identify what’s working, where there are gaps, and opportunities you may be missing.
Content & Cadance
Consistency doesn’t mean you need to be everywhere, all the time. We’ll help establish realistic recommendations for how often you should be marketing, where you should be showing up, and the types of content and messaging you should focus on.
Strategy
Using what we learn from your audit and conversations, we’ll develop a high-level marketing strategy based on your business, goals, audience, and available resources. We’ll help determine which marketing channels and tactics make the most sense for your business and where you should focus your efforts.
Roadmap
We’ll bring everything together into a clear, prioritized roadmap for moving forward. You’ll leave with recommendations and next steps you can use to guide your marketing internally or execute on your own.
Ongoing Support
Marketing needs change as your business grows. Additional consulting sessions are available for businesses that want ongoing strategic guidance, help evaluating new opportunities, or a marketing sounding board as they execute their plan.
Need help putting the plan into action?
The Marketing Loft provides administrative support and general business guidance and does not provide legal, accounting, or tax advice.
If you know what your business needs but don't have the time or resources to execute it yourself, The Marketing Loft also offers done-for-you Marketing Services, including social media, email marketing, web development, and paid targeted advertising.